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Transitioning brown industries: a conditional appetite

In 2019, we conducted a global investor survey on the "transitioning of brown industries". It originates from the debate around the role and eligibility of high-emitting industries to climate finance and more specifically to the green bond market. It was held online between March 2019 and November 2019. We collected 75 responses from individuals working for firms totaling $9 trillion of AuM. It aimed a identifying investors' appetite and redlines when it comes to investing in brown industries' transition. That involved questioning what transition could mean, how to measure it and accordingly structure meaningful products.